TECHNOLOGY FOR THE FEET | 29.03.2022

The kings of stomping

Men update the concept of being fashionable by combining practicality and added value when it comes to shopping

From now on, everything will be different! Gone are the days when men were afraid of being judged for their lack of fashion know-how, of what is right or wrong when putting together a look. Bold and free, they don't always follow to the letter what the style manuals prescribe, they have learned to go shopping by themselves, and mainly, to give new meaning to consumption experience, choosing products that have something to do with their own identity and also, that autonomy that men appreciate so much.

They have changed the concept of "being fashionable" into everyday wisdom, in which choosing an item for the closet is something valuable, more than just being nice. This is where all that intellectual grounding comes into play, the strong male tendency to show that he is fully aware of what it takes to make a good deal.

Buying shoes is no different than taking the car to the mechanic. The rule is clear: you must invest in the best cost-benefit. And for this decision, BR Sports' shoes are a must. Besides the contemporary design with sportive inspiration, the flip-flops and hiking sandals can face any route indoors and outdoors for presenting intelligent functionality: they promote gel comfort in the sole, minimizing the impact on the heel, and a fluid step due to the EVA insoles composed of massaging spheres.

With double check guaranteed in terms of technology and comfort, the shoes get an extra match by showing off style with the off-road print and earthy tones, a special charm, that match with all occasions, from casual to elegant looks. Oh, and make no mistake! Despite being part of the neutral tones, it is impossible to keep a basic mood with so much authenticity. Get to know the collection!

We love checking out the BR Sport looks! Post yours on Instagram and don't forget to tag @brsport.oficial. And check it out: if you are interested in learning more about any fashion topic, write here in the comments.