TECHNOLOGY FOR THE FEET | 24.05.2022

Comfortwear: you will definitely get into this trend!

In the opposite direction of what is just pretty, well-being is becoming the rule rather than the exception in the fashion world.

Want to know what is definitely out of fashion? Choosing your look focusing only on design appeal. This is beyond "démodé" (which means old fashioned in French). The moment calls for a natural mood betting on a look that conveys a fashion identity without giving up well-being. Take a note: comfort is one of the main requirements when it comes to choosing a successful outfit, and that is why comfortwear reigns supreme among its followers.

The experts are the ones who confirm this! According to studies by WGSN (Worth Global Style Network) - a benchmark company in recognizing consumer trends - the comfy style is the result of socio-cultural changes around the world in recent years. This behavior prioritizes self-care, both in physical and mental health, as well as freedom of movement, creating a functional mindset when it comes to dressing.

This shows, once again, that this cozy feeling is leaving the home scene to take over the streets. More than an esthetical point of view, comfortwear has become a reality, and we risk saying that it is the official dress code that best goes through the most diversified profiles. For BR Sport, it is here to stay and has already become a trademark of our collection!

Fresh vibes

It is impossible not to associate comfort with flip-flops. That is why BR Sport is concerned with reproducing the satisfaction of walking barefooted, but wearing shoes. And this only happens because of the contemporary design promoted by the wide and malleable straps, together with the technology that offers a gel cushioning system in the heel area (relieving the pressure of stepping) and special EVA insoles (formed by massaging spheres). Result: walking on clouds due to the reduction of impact!

This vibrant energy can also be checked out in the tropical prints, gradient effect, and electrifying mix of neutral tones such as coffee, gray, navy blue, and black with neon shades. All very easy to combine with any piece of the men's closet and ensure a visual identity full of attitude.

We love to check out BR Sport looks! Post yours on Instagram and don't forget to tag @brsport.oficial.