TECHNOLOGY FOR THE FEET | 22.02.2022

BR Sport: casual style that enhances well-being, masculine essence and sustainability

The brand presents new approaches that dialogue directly with men's wardrobe.

Hey guys, how's everything going? Here we start the BR Sport blog, your new space of a lot of information about men's fashion, well-being, comfort and also technology. In addition, of course, to talk about lifestyle and behavior, after all, all of these subjects are interconnected. So don't forget to share your comments at the end of each content and also suggest which subjects you'd like to see around here, deal? So, stick with us and let's get to our first theme!

The male style has been influenced by new consumption habits, and is increasingly related to the idea of well-being. Have you noticed how your choices have changed in recent times? And this fact is proven by the increase in searches for comfort, especially over the last two years, according to Think of Google. And it has been opening up space for casual models that provide a lighter routine, focusing on comfort and valuing rest, including for the feet.

Within this context, BR Sport presents all its expertise, having casualness as its essence and establishing total harmony with the male look. In its portfolio, the brand stands out with different options of papettes, toe sandals and slides, which attract attention with a modern and relaxed design. This way, it seeks to insert new approaches to men's daily life.

And how does that happen? These new proposals are presented in the format of intelligent colors and that dialogue directly with the men's wardrobe, at the same time, in which they open space for vibrant shades and that take the look out of the ordinary. And the presence of prints – aligned with the male taste – is another factor that prints more personality for men's style.

2022 Collection and campaign

In its new collection, BR Sport essentially presents the influence of streetcare - a concept that re-signifies urban fashion, privileging topics such as well-being, the masculine essence, versatility, and that aligns with respect and care for the environment. In this sense, the models are produced without animal origin and the production leftovers are transformed into new materials, which are distributed to stores throughout Brazil. Cool, huh?

This new definition can also be viewed in the photos of the 2022 campaign (which you can see here), in which the brand conveys the pleasure of man to resume presence in the urban space, in different places, and that welcome the urban lifestyle. And in the company of shoes that guide different moments of man, marked by intelligent designs for formal and informal outfits and that accompany the most varied moods, translated by a climate of positivity. 

Partner technologies for your well-being

Speaking of well–being, BR Sport presents techwear - also called wearable technology and one of the most popular trends this season, focusing on technology and highlighting aspects such as comfort, lightness, anatomy and design. And this concept appears in detail as special insoles in EVA and with massaging spheres, as well as comfort points on the heel and light materials present in the shoes.

And all this you will check out more deeply in the next posts, so continue with us here on the blog, activate the notification and do not miss the next contents, filled with fashion tips, well-being and technology!

What is your idea of well-being? Share with us your BR Sport outfit on instagram, using @brsport.official. And learn more about the models in the collection here