FASHION | 03.02.2023

Good mood when it comes to getting dressed

Each piece of your closet awakens an emotion... BR Sport's designs will help you build a very affective memory this season

 

It is usual to look for references in international fashion weeks to stay on top of the main trends, which will emerge in each season. For a sure-fire look and zero effort this summer, you can confidently bet on street style and the combination of classic aesthetics. But beyond the top - and practically hand-picked - selection that was shown on the catwalks, there is another strong movement, a legacy of a positivist mindset. We are talking about the maxi trend of the moment: optimism!

 

This contemporary and super comfy mood is already present in stores, social networks, and fashionistas' outfits. The hits of the moment bring the freshness of the season with a certain urge to live, the intensity of celebrating today, and that same feeling of pleasure in taking a trip, losing track of time on the beach, or even the fun of enjoying Carnival (if you're in Brazil) among friends. Did you get the vibe? Yes, that is exactly how the pieces you choose for your outfit will act in your look: happiness from the inside out!!

 

Well, we want to make it clear that the normcore style (the one that makes you feel comfortable, confident) will rule the functional and instinctive closet of the modern man, with a subtle touch of novelty. The floral patterns give way to botanical themes and are printed on shorts, T-shirts, and mostly short-sleeved shirts. The naturalness of neutral shades contrasts perfectly with the beautiful tan. The earthy shades, the monochrome of all white, and the pastel shades remain firm. By the way, the color Digital Lavender, indicated as the color of the year by WGSN - a leader in trend forecasting - in partnership with Coloro, emerges as a powerful option in sporty tailoring.

 

Status: functional fashion!

BR Sport has a huge variety of designs that deserve your like for coordinating with all the proposals in your closet. For high temperatures, the white sports sneaker with details in navy blue presents a classic shape with updated styling, which enables an authentic look. The option in brown, a more sober shade, gives a smart look with easy-fitting functionality by bringing the practicality of the zipper on the side.

 

Remember our talk about optimism at the beginning of the text? Well, besides having fun and lighting up compositions with versions full of personality, BR Sport also enchants by the flawless example adopted in its manufacturing line: it does not use animal components, the use of water in the production process is zero, and 98% of the electric power comes from renewable sources. Sustainable representativeness also motivates the masculine public to dress in a conscious way. For this and other attitudes, the number of matches between well-informed men and BR Sport only grows!

 

We love to check out the BR Sport looks! Post yours on Instagram and don't forget to tag @brsport.oficial. And check it out: if you're interested in learning more about any fashion topic, write here in the comments.