CASUAL FASHION | 20.02.2023

Want to impress in the office look? Go casual!

Follow the briefing: it has never been so easy to dress well and comfortably at work! With the launch of BR Sport sports shoes, overtime becomes a happy hour!

 

Behind a stylish man, there is the combo 'confidence, attitude, and vision of the future'. Aiming at career success has always been among the main goals of the masculine audience. If the idea that a 'big boss' is not born ready is true, the same can be applied to fashion. An authentic fashionista refines his aesthetic sense every season. And the boys are hitting the jackpot when it comes to innovating the dress code, daring even inside the office. After all, is there anything better than making decisions with a look worth millions? No problem! It is even worth a 'little sin', not delivering that perfect spreadsheet in Excel, but never give up the excellence of the outfit!

 

Joking aside, the focus is maintained, both in business and in the choice of looks to face the workday. The new consumption reality and the prioritization of the comfy mood have redefined the executive closet. According to a Google survey, 53% of people choose casual pieces to go to work, and 70% prefer freedom of movement without following strict old patterns. This is where sporty tailoring comes in, with deconstructed outfits in an innovative way.

 

By the way, the catwalks are keeping an eye on this trend that has already been adopted, ok? The last Paris Fashion Week shows - in January - presented a hybrid proposal, transitioning between the urban and classic vibes, with utilitarian elements, silhouettes redefined by cuts, proportions, various textures, and accessories such as belts, sneakers, caps, and - believe it or not! - even fanny packs. The crossover between streetwear and the strong influence of hip-hop raised the status of traditional suits or blazer + pants compositions. Gossip: Did you know that Brazil ranks eighth among the countries with the highest revenues from this type of clothing?  This is what the Brazilian Micro and Small Business Support Service (Sebrae) says).

 

Employee - hyped - of the month!

 

BR Sport is always up to date, following all the transformations in the men's closet. Check it out: don't you know that the brand's new sporty shoes are an absolute match with the alphasport trend? Even the name matches! The versions, with a very original design, coordinate with outfits not only for the workplace but also for partying. And we will share a secret, okay? The sneakers from BR Sport - launch 2023 - are attracting a lot of comments and the spotlight of influencers, who are checking out the novelty at footwear fairs - in January and February - in São Paulo (Couromoda), Milan (Micam), Mexico (Sapica), Bogotá (IFLS), Las Vegas and New York (Magic). 

 

But it is totally understandable! Just pay attention to the easy-fitting functionality, since the shoelaces are made of elastic. Do you like them? No need to think, just slide your foot in and go! There is more: you can choose between the different fabrics that make up the upper and the strategic detail of the brown shade accentuating the sole and contrasting with a neutral palette of personality. See, now the promotion comes with a combo: professional growth and an upgrade in your look.