CASUAL FASHION | 08.11.2022

Because you deserve to be the highlight!

Trends arrive and BR Sport is also getting ready to parade a collection full of special designs and make your look have even more personality!

 

Fashionistas, tuned-in and conscious. The "Men's Club" of current times refers to men with a lot of fashion information. They are there - on the same level as women - consuming all the trends and ready to show off their good taste. According to a study by Sebrae, Brazilian Micro and Small Business Support Service, the male segment already represents 30% of the entire market. And this is a general effect, okay? In 2021, the global revenue reached US$ 489 billion, and the forecast is that this number will reach US$ 705 billion by 2026. 

The interest goes beyond appearance and self-care. To enter the closet, the item needs to be comfortable - this includes looking for good materials, noble fabrics -, having functionality, and printing the personality of who is wearing the clothes. The likes-hunter look phenomenon is no longer convincing. The result of this metamorphosis? The deconstruction of the male closet, now with a fluid fashion, without stereotypes and more freedom in compositions focused on feeling good.

 Where to find!

 

For this reason, the latest fashion shows have led many revivals for the hottest season of the year, but with authorial, playful proposals, allowing the delivery of several possibilities to highlight the masculine personality, whether in new shapes, textures, or intense colors. BR Sport highlights the main trends for 2023, to intensify the visual identity of contemporary men, who know what they want.

On the radar

Do you know who is coming back? Vertical stripes, which are highly recommended to lengthen the silhouette and brighten up combinations! They can be worn in equal or different proportions, like thinner or thicker on one part. And they dialogue with another trend in the same vibe: the pajama pants with elastic waistbands. Easy to coordinate, they are the face of summer! Just like the nature aesthetic. Floral and leafy print ensembles will be a sensation and bring a fresher look to the outfit.

Read about: the influence of streaming on mens office wear!

 

Another beloved item is the bermuda shorts. They come in a new size, shorter, and move between classic modeling and sporty cutouts. This mix of styles is also present in the suits, both in conventional and casual shapes, surprising us with light and flexible materials - looser pants and drawstring details instead of zippers. Modern, isn't it?

And, of course, a new interpretation of jeans, the best key piece in all seasons. There is a lot of talk about the return of faded styling with that dirty, worn-out look. The rips are allowed and suggest a very urban vibe. The all-denim concept is more than welcome, promoting a clean and updated result.

To match all these dress code ideas and face the high temperatures very well dressed, the masculine audience can - and should - count on BR Sport's expertise to finish all these looks in the best style. The casual constructions, with a sportive touch, give a minimalist vibe, synonymous with elegance and sophistication.

Versatile, the designs present variations in the uppers, suede, slider canvas, and laser-cut effect, with an original design in micro-perforations, providing authenticity in the street style mood. Besides the new insole, which leaves you with that feeling of comfort and well-being all day long. With such differentiated finishes, you can choose a pair from Sunday to Sunday. After all, BR Sport will never leave you without options. It will be hard to decide!