CASUAL FASHION | 13.09.2022

Essential: key-word for assertive outfits

BR Sport develops functional collections, meeting the market updates and the needs of the masculine audience.

For a long time, soccer players, celebrities, and rock bands were the main sources of fashion reference for the masculine public. For some, this still makes sense, but men's view of the fashion world has gained a broader scope. Now, social networks - this includes channels, blogs, and influencers that specialize in the subject - are on the radar of the tuned-in men.

This only strengthens the idea that they also prioritize self-care and understand that trends are much more than the simple concept of covering the body. The handpicked choice of menswear items is responsible for the increase in men's fashion consumption by 14% a year, according to research. Detail: it is not only about buying, but also about searching for a conscious style that allies comfort, flexibility, and functionality. 

They know that the expression " well-dressed" is not synonymous with parading around in the traditional suit, tie, shiny shoes, and neat hair, as seen in Hollywood stars such as Clark Gable. The actor Tom Cruise is here to prove that a casual look with a white T-shirt, jeans, and jacket in Top Gun style is a guarantee of success. To look good, you just need to portray your own identity in your closet.

The rule is: focus on the essentials!

With an eye on versatility, the utilitarian trend is one of the menswear preferences for centralizing essential items for the day-to-day. Free, it is capable of moving between the formal and the informal through wide and maximalist patterns. In addition, designs distinguished by elastic bands and soft fabrics, applied to cargo pants, vests, and shirts with multiple pockets. The laid-back look goes from the streets to the famous red carpets.

One styling technique is to bring accessories with several types of use in case of a slim silhouette. You can invest in strings, adjustments, belts, and buckles. The materials usually present a heavy look, with sapphire-aviator inspirations. The palette highlights neutral tones and camouflage prints.

Concerning footwear, they offer a proposal of durability, protection, and usability. BR Sport unites all this in the new collection of hiking sandals with adjustable straps and EVA sole (which allows a soft and comfortable stepping). The open shape highlights the contrast of the grosgrain, providing higher resistance along with the lightness of the nylon. The all-black versions, with straps in military green and gray, are a match for different types of outfits.

The new collection of flip-flops arrives marking territory with a mix of vibrant colors and new artwork on the insoles. All of them have Extra Soft technology, which anatomically accommodates the feet, enhancing well-being and the feeling of coziness.

We love to check out the BR Sport looks! Post yours on Instagram and don't forget to tag @brsport.oficial.