Blog BR Sport
CASUAL FASHION | 18.10.2023
Comfort comes first!
The designs from BR Sport keep pace with behavior change and update the closet, showcasing a new masculine attitude when it comes to dressing up
In the summer 2024 Fashion Week collections, we witnessed a revolution in men's fashion. Farewell to stiff suits and welcome to revamped streetwear with the flow style trend embodied in fluid garments and lightweight fabrics. On the catwalks, masculinity connects with laid-backness and expresses a new era of boldness. The highlights point to a closet of comfort with maxi modeling items - t-shirts, shirts, pants, and loose-fitting shorts - deconstructed tailoring and a sporty mood.
The references and the current way of dressing reflect the process of self-knowledge and transformation of contemporary men. The presence of striking colors - inspired by the nostalgic 1990s - reflects the fun atmosphere, which is all about the high temperatures. From now on, chic means embracing the street aesthetic, elevating casual to the pinnacle of the outfit, and showing off an uncomplicated look with zero effort. And haven't they been putting on a show when it comes to parading stylish and personality-filled outfits?
Feet on the ground and self-esteem on the rise
The slides and flip-flops from BR Sport keep going with the flow when it comes to functionality combined with bold design. In addition to containing lots of fashion information, the slide in the 2254 line promotes an immediate feeling of well-being. The reason? It's the result of the technology provided in the massaging insole, offering a unique experience with every step.
On the other hand, flip flops, with thick straps and the chromatic duo of navy blue & neon or the classic black & white double, debunk the myth that the male audience is afraid to invest in original looks by topping off the styling with a modern touch. So bet on contrasts, putting together creative outfits, and be prepared to be accused of launching the next trend!
BR SPORT
BR Sport manifests the fashion with a relaxed, comfortable soul that the urban man so highly appreciates.